Email vs Messenger: what is the best channel for your webshop?

For a decade email has played a crucial role in the world of online marketing. As marketing channel email has the highest ROI and most likely is a crucial part of your webshop’s marketing strategy. However. No single marketing approach can remain unbeaten. Consumer behaviour is constantly changing and new ways of communicating help people… Continue reading Email vs Messenger: what is the best channel for your webshop?

3 lessons from building a Shopify App

At Maxwell, we are building a messaging platform and have helped Dutch Railways, Hellofresh and Takeaway launch a conversational experience for millions of customers. Since late last year, we worked on a conversation builder to let anyone roll out the same type of experience for their customers. During our planning sessions we had a dreadful… Continue reading 3 lessons from building a Shopify App

Introducing Facebook Messenger Marketing for Shopify Stores

In this step-by-step guide I will explain how to get started with the number 1 use case for Messenger marketing: cart reminders. If you run a Shopify store and want to come out ahead as the world moves away from email & mobile browsers and towards messaging apps, then this guide is for you. Read… Continue reading Introducing Facebook Messenger Marketing for Shopify Stores