Email vs Messenger: what is the best channel for your webshop?

For a decade email has played a crucial role in the world of online marketing. As marketing channel email has the highest ROI and most likely is a crucial part of your webshop’s marketing strategy. However. No single marketing approach can remain unbeaten. Consumer behaviour is constantly changing and new ways of communicating help people… Continue reading Email vs Messenger: what is the best channel for your webshop?

Introducing Facebook Messenger Marketing for Shopify Stores

In this step-by-step guide I will explain how to get started with the number 1 use case for Messenger marketing: cart reminders. If you run a Shopify store and want to come out ahead as the world moves away from email & mobile browsers and towards messaging apps, then this guide is for you. Read… Continue reading Introducing Facebook Messenger Marketing for Shopify Stores

The Ultimate Guide to Messenger Marketing

Growing a personal shopping service through Facebook Ads from zero to a multi million-euro revenue figure taught me about the key challenges of mobile marketing: 40% of consumers abandon a site that takes more than 4 seconds to load. 26% say its difficult on a smartphone / tablet to compare products / retailers and get… Continue reading The Ultimate Guide to Messenger Marketing