3 lessons from building a Shopify App

At Maxwell, we are building a messaging platform and have helped Dutch Railways, Hellofresh and Takeaway launch a conversational experience for millions of customers. Since late last year, we worked on a conversation builder to let anyone roll out the same type of experience for their customers. During our planning sessions we had a dreadful… Continue reading 3 lessons from building a Shopify App

Why Messenger will become your most successful marketing channel

Growing a personal shopping service through Facebook Ads from zero to a multi million-euro revenue figure taught me a few things. The story went as follows: In 2013 our early growth traffic predominantly came from Desktop. The rise of mobile was clear, yet we were fine with a responsive design and able to grow our… Continue reading Why Messenger will become your most successful marketing channel