Email vs Messenger: what is the best channel for your webshop?

For a decade email has played a crucial role in the world of online marketing. As marketing channel email has the highest ROI and most likely is a crucial part of your webshop’s marketing strategy. However. No single marketing approach can remain unbeaten. Consumer behaviour is constantly changing and new ways of communicating help people… Continue reading Email vs Messenger: what is the best channel for your webshop?

Introducing Facebook Messenger Marketing for Shopify Stores

In this step-by-step guide I will explain how to get started with the number 1 use case for Messenger marketing: cart reminders. If you run a Shopify store and want to come out ahead as the world moves away from email & mobile browsers and towards messaging apps, then this guide is for you. Read… Continue reading Introducing Facebook Messenger Marketing for Shopify Stores