What most bots lack

Today’s landscape of bot solution providers and platforms can be overwhelming. If you’re simply trying to understand the nuts and bolts of building a bot, then take your pick. Once you’ve understood the basics — eg decision trees, webviews, entities, intents and context — then you’ll get to a point where deriving value for customers becomes essential. The only… Continue reading What most bots lack

3 Facebook Messenger Marketing Strategies You Can Try Today

One of the hidden gems for any Facebook or CRM marketeer is Messenger. Why? Aside from the more than 2 billion monthly users, there are clear use cases with amazing metrics. When you are looking to work on your mobile marketing strategy, then this post is for you. Here are 3 Messenger Marketing strategies you… Continue reading 3 Facebook Messenger Marketing Strategies You Can Try Today

Why Messenger will become your most successful marketing channel

Growing a personal shopping service through Facebook Ads from zero to a multi million-euro revenue figure taught me a few things. The story went as follows: In 2013 our early growth traffic predominantly came from Desktop. The rise of mobile was clear, yet we were fine with a responsive design and able to grow our… Continue reading Why Messenger will become your most successful marketing channel