Do you know what Jordan Belfort in “The Wolf of Wall Street” movie said to his sales team? In short, he said that there are thousands of people who will get interested in your service, but not get in contact with you. You know why? Because they do not trust you.
In our eCommerce age huge traffic to a website is excellent. Yet, if those visitors do not convert, you won’t generate any sales. But what if you could convert your site’s visitors to actual customers and make a great profit? Stay with me, and I will show you how to increase Shopify conversion rates with simple yet powerful tactics.
Before getting into those tips, let’s look at the definition of conversion rate optimization.
Conversion rate optimization is a system used to convert a site’s visitors into actual customers or change the visitors’ action into any desired action on the site.
Internet business owners can analyze their site’s conversion rate to understand visitor behaviour better.
What is a good and average conversion rate for a Shopify store?
The calculation of conversion rate is simple: it is the number of purchases divided by the total number of sessions. A session is a group of interactions of visitors with a website within a period.
One session can contain multiple page actions: view, social interaction, purchase, etc. Since the number of sessions is related to a customer’s buying behavior, it may take more than one session to make a purchase. The average Shopify store conversion rates is 1.75%.
Lately, since the number of Shopify stores and competition increased, the average conversion rate has risen to 1.85%. If you’re seeing conversion rates above this figure, then you’re definitely achieving results to be proud of.
What affects customer purchasing behavior?
If you have ever got a chance to look at your customers’ behavior on your site, you probably analyzed the reasons why they do or do not buy your service or product. You may have noticed that your visitors spend minutes reading a product’s description or scroll down and up repeatedly.
Do you know why? They do not trust you (yet). You can have an eCommerce business that has many existing buying customers, but your new visitors don’t know about this. This is because your existing customers are invisible to new visitors.
New visitors cannot perceive how many people have purchased from your website. Thus, it is one of the reasons that trust affects purchase behavior, and consequently, your Shopify conversion rates.
Track and Analyze Customer Behavior
When a visitor moves around in a physical store, you can understand or estimate their behavior and offer assistance with a purchase. How can you analyze and support a visitor within an online store?
Fortunately, there are some tools to track customer behavior. Hotjar can track your eCommerce business visitors as they wander through your website pages.
Hotjar records all the visits, including time spent on your site, visited pages, country of the visitor, etc.
There are many positive sides to Hotjar. One of them is that it offers you a hundred user records per day for free! By using other plans, you can definitely benefit from Hotjar user behavior analytics.
Another good news is that Hotjar offers to suppress all the on-page numbers, email addresses, input fields, and some confidential text on the pages. In the following sections, I will explain how to build trust.
What’s the best way to increase Shopify conversion rates?
As an eCommerce business owner, you need to know that customers are skeptical about everything. Unless they have extra money to throw away, they will always be questioning your store’s authenticity.
Imagine that you have a successful advertising campaign or high traffic to your Shopify store. Visitors click your site; they browse your store but do not make a single purchase. In this case, it would be disappointing to have spent so much time working on SEO or money on ads.
To build trust, you need to create social proof. By creating social proof, you can improve the way you convert new and returning visitors into customers.
Use Social Proof Techniques to boost Shopify Conversion Rates
There are several ways to create social proof. For instance, by creating popup boxes that show how many people have purchased a particular product in a given time frame. Likewise, indicating how many people are online now on your site makes your traffic trust in your site.
Moreover, customer reviews, testimonials, ratings, etc. also create social proof. However, it is not enough. Note that just because you have positive ratings or testimonials on your site, it does not mean the visitors will believe in them.
Neil Patel, the most influential digital marketer in our decade, makes a few clear points on building social proof. In brief, he recommends using profile pictures and positive social proof.
In testimonials, Neil Patel strongly advises using pictures of authors since it increases trust among the visitors, according to research. The visitors more likely believe testimonials accompanied corresponding pictures.
Knowing those, building social proof is one of the, if not the best, ways to build trust and increase Shopify conversion rates.
Other techniques to increase an eCommerce site conversion rates
There are other factors that are essential in building higher conversion rates. As an online store owner, you should have a site that has the below-mentioned qualities.
UX and UI Design
Your eCommerce store should have a user-friendly design. UX design stands for user experience design while UI design refers to user interface design. Both of them work together and affect each other.
This includes a high-speed working website, well-thought pages and categories, easy and smooth checkout page, and more.
Your customers need to find what they are looking for easily. To achieve a user-friendly website, you need to design a navigation menu and footer carefully. Locate categories according to the pages.
Popup forms are one of the most powerful techniques to increase your Shopify conversion rates. You can quickly survey visitors, acquire their email addresses, and direct them into your product page after the survey results.
According to research, popups are useful when they offer value to customers. You can use a powerful CTA (call to action) for popups to convert visitors into buying customers.
One great example is Messenger marketing, which enables to build a new customer relationship over messaging every time some clicks on the popup CTA. You can for example keep a visitor posted on an abandoned cart, share a coupon or help visitors find the right product. All of this helps to gain trust and drive sales!
All in all, conversion rate optimization is crucial and ensures that you do not waste your time and money on SEO and advertisement. For Shopify stores with low conversion rates, one of the main issues is trust.
Social proof is an essential solution for low trust issues. When using the advice given in this article, you will boost your Shopify store conversion rate.