Email vs Messenger: what is the best channel for your webshop?

For a decade email has played a crucial role in the world of online marketing. As marketing channel email has the highest ROI and most likely is a crucial part of your webshop’s marketing strategy. However. No single marketing approach can remain unbeaten. Consumer behaviour is constantly changing and new ways of communicating help people… Continue reading Email vs Messenger: what is the best channel for your webshop?

3 lessons from building a Shopify App

At Maxwell, we are building a messaging platform and have helped Dutch Railways, Hellofresh and Takeaway launch a conversational experience for millions of customers. Since late last year, we worked on a conversation builder to let anyone roll out the same type of experience for their customers. During our planning sessions we had a dreadful… Continue reading 3 lessons from building a Shopify App

Introducing Facebook Messenger Marketing for Shopify Stores

In this step-by-step guide I will explain how to get started with the number 1 use case for Messenger marketing: cart reminders. If you run a Shopify store and want to come out ahead as the world moves away from email & mobile browsers and towards messaging apps, then this guide is for you. Read… Continue reading Introducing Facebook Messenger Marketing for Shopify Stores

The Ultimate Guide to Messenger Marketing

Growing a personal shopping service through Facebook Ads from zero to a multi million-euro revenue figure taught me about the key challenges of mobile marketing: 40% of consumers abandon a site that takes more than 4 seconds to load. 26% say its difficult on a smartphone / tablet to compare products / retailers and get… Continue reading The Ultimate Guide to Messenger Marketing

What most bots lack

Today’s landscape of bot solution providers and platforms can be overwhelming. If you’re simply trying to understand the nuts and bolts of building a bot, then take your pick. Once you’ve understood the basics — eg decision trees, webviews, entities, intents and context — then you’ll get to a point where deriving value for customers becomes essential. The only… Continue reading What most bots lack